Eight Things Your On-Page Optimisation Must Have

Eight Things Your On-Page Optimisation Must Have
Eight components of on-page optimisation

If you’re new to search engine optimisation – SEO, you’re likely to feel confused and overwhelmed about all the SEO jargons been thrown around these days. The world of SEO has now become a nerd jungle.

These days being found on the first page of search engine result pages requires a lot of hard work and creativity on the part of the website administrators but no matter how complicated and confusing the world of SEO becomes, one component of SEO that will never change is, on-page optimisation of a website.

In this article, I will be looking into eight components of on-page optimisation which you must get right for your website to not only be found but to appear on the first page of Google and other search engines results pages.

The eight things listed in this article are the non-negotiable components of effective on-page optimisation. These eight components are:

1. Titles 

2. Meta Description 

3. Blog Articles

4. Internal Linking

5. External Linking

6. Proper URL Structure

7. Focus Keywords

8. Social Media Accounts

Am sure that everyone who is capable of reading knows what a title is. For example, the title of this article is “Eight Things Your On-Page Optimisation Must Have.”

The issue isn’t if you know what a title is, the issue is if you know how to write a title that improves the on-page optimisation of your site?

Each page and post on your site must have a title and this title should be written in H1 text. 

Writing the title of your page or post in H1 text isn’t enough, you MUST also ensure that your focus keyword for that page or post is included in your page or post title. It’s paramount that your focus keyword looks natural on the page or post title. 

2. Meta Description

A meta description is a snippet of between 155 and160 words. It sheds more light on the title of the page or post. 

Whenever you search for an article on Google or any other search engine, the results you see usually includes the title and a meta description.

If you want your page or post meta description to be effective and rank your site high in SERP, you must include the focus keyword of that page or post in the meta description. Ideally, you should start the meta description with the focus keyword(s).

3. Blog Articles

What you’re reading right now is a blog article. It’s one of the vital components of our site on-page optimisation strategy.

Blog articles are a vital part of any site on-page optimisation strategy because they provide the site owner or administrators the opportunity to fill the site with important keywords and secondly, they give credibility to the company and site owner.

Someone who knows nothing about SEO won’t be writing about SEO. For example, you won’t find me anytime soon writing about nuclear power generation because I know nothing about nuclear power. Obviously, you can always outsource the writing of any topic but the fact remains that for you to write about anything, you must be knowledgeable about that topic.

Nothing else allows website owners to fill their sites with keywords such as blog articles. So, use your blog articles to write about the keywords you want your site to rank for.

4. Internal Linking

Internal linkings are great for your site SEO because they tell Google and other search engines the structure to your site and they also create a hierarchy of your website.

With the right internal linking strategy, the most important pages and post of any website are given more links than the less valuable ones.

Google crawls your site using a bot called Google bot. This Google bot crawls your website by first landing on your site homepage, it then follows the internal and external links it found on the homepage.

By following the internal and external links on your site homepage, Google can easily work out the relationship between your site pages and posts and their hierarchy. The structure of your internal linkings tells Google bot which pages and post are related.

5. External Linking

External linking is simply when a website links to another website. Example: A page or post on James.com links back to a page on consulting.com.

External linking becomes really powerful when other websites link to your website but it’s a good practice to link out to another website which is related to a section of the topic you’re discussing in your blog articles or pages.

For example, if am discussing eCommerce platform and I mentioned eBay in the article, the right thing to do will be to link out at least once to eBay, using either the phrase(s) “eBay or eCommerce platform” as the anchor text for the link.

The two main rule concerning external linking is that the external page that you’re linking to is relevant to the topic on the page and the anchor text reflects this.

6. Proper URL Structure

A Uniform Resource Locator, commonly known as URL specifies the location of a website resource. A proper URL structure is important for on-page optimisation of your site because it helps search engines to understand the hierarchy of your site and the importance of your content.

When search engines understand the hierarchy of your website and the importance of your contents, it helps give users a better user experience.

A well-structured URL should have the keywords somewhere in the link and it should make it clear to the reader what the link is about.

To render properly on a browser, a URL shouldn’t be more than 2,083 characters. So, bear this in mind when working on your internal linking strategy.

7 - Focus Keywords

You will be wasting your time if your site pages and posts don’t have the focus keywords you want your site to rank for. 

For example, if am a merchant that sells long grain, basmati and pilau rice, my website pages and posts will contain “seller of long grain rice”, “seller of basmati” and “seller of pilau rice”. This will be in addition to having pages and posts covering in detail each type of rice that I sell.

Doing this will let search engines know that not only is my website about long grain, basmati and pilau rice but that I also sell these types of rice. 

You should put your focus keywords in the H1, H2 and H3 tags and also in the alt text of your images.

Your site URLs should also contain the focus keywords you want your site to rank for. Every focus keyword must look organic and natural. I.e. It should flow with the content of the page or post.

8. Social Media Accounts

Last but not least is social media accounts. Social media accounts help your business to build credibility and trust. It allows your business to build a personal relationship with current and potential customers.

In addition to building trust and credibility, social media accounts are ranking factors for ranking high on search engine result pages.

Just think about it; if you wanted to buy from two similar business, one of them has social media accounts with followers who they communicate with regularly and the other don’t have any social media presence, which one are you likely to buy from? 

Most likely you will do your business with the company that has a social media presence because other people have deemed them ok by “following them” and chatting with them via social media.

Search engines include a website social media accounts, the number of followers those accounts have and those social media accounts activities as a factor for ranking a website. So, you must have active social media accounts for your site to score high in this area. 


There are more things you can do to improve your site on-page optimisation but these eights things listed in this article are the most important. 

If you execute these eight things correctly for your site, you will rank higher than your competition but if you neither have the time or the skills to do it properly, you can always contact us and we’ll take care of your website SEO needs.

Exalt Media have SEO experts with more than a decade of experience in the SEO field. We’re sure we’ll deliver a great result for your business.