How To Maximise Your Focus Keyword In Every Page And Post

How To Maximise Your Focus Keyword In Every Page And Post
Optimisation of your focus keyword(s) is something that will really boost your site ranking.

When it comes to focus keyword, the meaning is in the name. As the name suggests; focus keyword, it essentially means the keyword which you want most of the search engine focus to be on for a particular post or page. Another way of saying this is that, it’s the keyword which you want a particular page or post to rank for in search engines.

For example, let’s say you’re a painter based in Leeds who just started a painting business and you are writing the content for the Services page of your website, your focus keyword(s) will most likely be “house painter in Leeds.”  House painter in Leeds is what you want to be known for. These phrases are what you want search engines to pick up whenever they crawl your site. 

Now that you know what a focus keyword is, how do you maximise it to rank higher in search engine results pages?

How To Maximise Your Focus Keywords For Better Ranking

To rank higher on search engine result pages (SERP) for any keyword, you must make the most of all the tags, meta description, URL slug and alt text for images.

Title tag - H1

It’s paramount that you include your focus keyword in the title of the page or post you’re working on. Let’s say you’re writing an article about horse riding lessons in the Cotswolds, you must include “Horse Riding Lessons in The Cotswolds” on the page or post title. 

This informs search engines what your site is about. So, whenever someone searches for “horse riding lesson in Cotswolds“, your site will appear in the search result. And also, whenever anyone in the Cotswolds searches for “horse riding lesson“, your site will also appear in the search result.

H2 and H3 Tags

For our example, the focus keyword is “Horse Riding Lessons in The Cotswolds” to maximise these focus keywords, we must include them in the subheadings of the page or post we are writing content for, but they must also look natural. 

The focus keyphrases must flow with the content of the page or post. It shouldn’t appear like an afterthought or something forced upon the page or post. It must look organic and natural. For example, you don’t even know what the focus keyword of this post is. This is how your focus keyword(s) should be embedded in your pages and posts.

Meta Description

Am sure that you know what meta description is but if for reason you don’t know what a meta description is, it is a snippet of up to 160 characters that summarises what your page or post is all about.

Search engines always look for a page/post meta description because it tells them what the page is about in the shortest amount of time.

For your page or post to rank high for a particular keyword, there must be consistency and continuity in the page title, H1, H2 tags and meta description. This simply means that your focus keyword should appear in all these sections of your page or post.

URL Slug

What is a URL slug? A URL slug is the part of your page or post URL that identifies your site pages or posts in an easy to read format. It tells your site visitor what the page is about.

For example, if your site domain is and you have a page on the site titled: Martial Art For Novice. The URL of this page should be

URL slug

The slug part for this page URL is /martial-art-for-novice. As you can see from this example, you can easily edit the slug part of this page URL to include whatever you want. In fact, you can change the URL to something entirely different to the page or post title but for the sake for boosting your SEO ranking, ensure that your focus keyword(s) is included in your page or post URL slug.

URL with the slug described

Alt Text For Images

Every time I carry out a website audit, I always come across images without alt text. This issue is very common. All images must have alt text attributed to them.

Alternate text (Alt text) helps search engines understand what your image is about. Apart from helping search engines understand what an image represents, alt text also presents you, the website owner the opportunity to maximise your page exposure and ranking for particular keywords.

Whenever you want to write an alt text for an image, ask yourself this question: How would I explain this image to a blind person if I must include my keyword in the explanation? Your answer to this simple question will help you write clear, precise and keyword focused alt text for each image on your site.


Every time you write something for your website, you have the opportunity to focus on one particular keyword and maximise it for better ranking on SERP. 

The problem for most SME is not writing great content for a particular keyword. The problem most of them have is that they don’t even know what their focus keywords are or should be. 

This problem can easily be solved if you ask yourself these simple questions: What do I want my business to be known for? Which phrases do I want to be synonymous with the goods and services that I am providing? Who is my target audience and what are they consistently searching for?

Your answer to these simple questions will help you become clear on what your focus keywords should be. Once you know what your focus keywords are, implement the advice given in this article in all the pages and posts on your site.

If this seems burdensome to you or you simply don’t have the time to do it yourself, you can contact us to assist you with this task. Exalt Media have SEO specialists with more than a decade of experience in optimising websites contents to rank higher on SERP. 

Thanks for reading and have a wonderful day.

Mr Benjamin.